BLOG is the word that you heard... it's got words, it's got meaning.... BLOG!

Just like intelligent people still exclaim "but a mac is too expensive".  A hold-over from the dark days of computing. When Apple did indeed soak it's customers with $14,000 workstations that could barely tie their own shoes.  Yea, things have come a long way.  Now Apple's position of innovation and as a technology leader is well recognized by most.  Things change.

When I first entered the interactive world, the word 'multimedia' and the term 'new media' were the newest and the most exciting topics of conversation.  Now most don't remember when the idea of mixing motion and sound with images on a computer was new and exciting.  Doing this in the early 90s was considered by most to be almost digital alchemy.  One needed to use obtuse and non-cooperating products like Macromedia Director, Adobe AE, etc.  Things change.  Now we have free suites of tools that can outperform anything I used in the entire 90s.

Which leads me to the point.  Blogs. One of the most misunderstood products out there.  Though it has changed a lot in the past couple years, most people who could really benefit from a blog end up hiring a web designer and instead getting a fixed (though often prettier) website that costs them a lot of money every single time they want to add/change anything.

Why not start your own website.  Modern blogs have full navigation, static pages, video, images, style sheets, custom backgrounds and elements, gadgets and more. Unless you need a slick Flash animated advertisment, or a heavy duty database back end, a blog would likely fit the bill.

blogs are cool because:

1. FREE.
2. you can register a domain at Godaddy and point it at any blog. For example, in my own website ionclad.com I have one of my blogs piped into a frame on the home page, then another different blog for the 'about me' section.  This allows me to modify sections of my website without doing any sort of actual 'website development'.
3. From any browser you can post video, audio, photographs, or text.
4. It's easy.  With a web based interface most functions are super-easy to set up and non-destructive.  
5. Themes and control.  With the custom theme and style choices allowed, one can easily customize their blog to such an extent to avoid that dreaded.  "oh god, we both are wearing the same blog!"  Thus avoiding the need for someone to go home and change.
6. Fantastic 'first website'.  For teens looking to ooze discontent AT the world, without having to cost their parents a single dime, they can do all the social stuff that facebook allows, but now with added control and more websitey goodness.
7. Connecting all of your other streams and identities to your blog has never been easier. With existing tools to integrate facebook, twitter, flickr, photobucket, picasaweb and more, it's a simple matter to add a component or link to other places on the web.
8. Blogs can be used in combination or as subcomponents of existing websites.  Wish to add online user accessable input areas on your site?  Pipe in a blog to a frame, or have a completely blog page. 

We are the blog.  Your technological and social distinctiveness will be added to our own.